Free tool

AI content disclosure checker for creators

Which labels does your post need? Pick where it goes, what it shows, any brand deal and where your audience is. Get a checklist with the source for each item and a caption opener to paste.

Where will it be posted?

What does it show?

A photoreal person, place or event that could pass as genuine.

Is there a deal behind it?

Where is your audience?

The account is an AI persona

Caption opener

Ad: paid partnership with [brand]. AI-generated creator.

On video, show Ad · AI-generated on screen in the first seconds, large enough to read on a phone.

Your checklist · 12 items

It's AI

Say it in the bio, in plain words
Good practice
Something like "AI-generated creator" or "Virtual influencer, made with AI". A bio line is the base layer; it doesn't replace the label on each post.
How to write an AI influencer bio
Turn on Instagram's "AI-generated profile" label
Platform
Announced on 31 August 2026 for accounts built around a synthetic person. Reported at launch: unlabelled profiles Instagram detects can lose eligibility for recommendations in places like Reels and Explore, while profiles that add the label themselves should not see a change in reach.
Our guide to the profile label
Use Meta's AI label on Instagram
Platform
Meta asks you to use its AI-disclosure tool for photorealistic video and realistic-sounding audio that was digitally created or altered, and it adds an "AI info" label to content its systems detect. Label stills too, so every post reads the same way.
Meta misinformation policy
Switch on TikTok's AI-generated content label
Platform
TikTok asks creators to label realistic-looking scenes or people that are AI-generated or significantly edited. Unlabelled content can be removed, restricted or labelled by TikTok.
TikTok integrity and authenticity guidelines
EU AI Act, Article 50: disclose realistic AI content
EU law
From 2 August 2026, image, audio or video that is AI-generated and could pass as genuine (a deep fake) must be disclosed as artificially generated. Commission guidance reported by law firms says this can cover invented people too. Evidently artistic, creative or fictional work can disclose in a way that doesn't spoil it.
AI Act, Article 50
US: no blanket AI-label rule, but virtual influencers are endorsers
US FTC
The FTC's 2023 Endorsement Guides reach virtual influencers, so truth-in-advertising rules apply to an AI persona like any endorser. Being openly AI is the simplest way to stay clear of misleading anyone.
FTC: updated Endorsement Guides

It's an ad

Start the caption with "Ad" or "#ad"
US FTC
Make it hard to miss. A tag buried among hashtags at the end is not enough. This applies to paid posts, free products, discounts and affiliate commissions alike.
FTC: Disclosures 101 for influencers
For video, put the disclosure in the video
US FTC
Show "Ad" on screen in the first seconds and say it if the clip has speech; a line in the description alone is not enough.
Use the platform's paid-partnership tool as well, not instead
Platform
The label tool helps, but the responsibility stays with the creator and the brand.

Claims

Never claim first-hand experience an AI hasn't had
US FTC
An AI influencer can show, style and talk about a product, but it hasn't used it. "I've used this for a month and my skin has never looked better" is the kind of claim to cut.
FTC: updated Endorsement Guides
Don't pass a persona off as a real customer
US FTC
The FTC's 2024 rule on fake reviews and testimonials covers testimonials that misrepresent they come from someone who doesn't exist, including AI-generated ones. No lookalikes of real people either.
FTC: final rule on fake reviews
Keep a record of what was paid for and when
Good practice
If a platform, a brand or a regulator asks, you can show the label was there: keep a screenshot of the finished post.

General information on the rules as we read them in October 2026, not legal advice. Rules change and depend on where you and your audience are, so check the linked sources and ask a lawyer when a brand contract is involved.

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Tips

How to disclose without killing the post

Two different disclosures

Saying the creator is AI and saying a post is an ad are separate duties. A bio that says "AI" doesn't make a sponsored post compliant, and a #ad doesn't tell anyone the face is generated.

Put it where people look first

The ad label belongs at the start of the caption and, on video, on screen in the first seconds. A tag after fifteen hashtags is the classic mistake.

Platform labels are not ad labels

Instagram, TikTok and YouTube have AI labels and paid-partnership tools. The AI label says how it was made; the partnership tool helps with the deal. Use both, and still write "Ad".

Don't borrow experience

An AI influencer hasn't used the product. Show it, style it, explain it, but never write "I've used this for a month". It's the claim regulators care about most.

Stylised isn't the same as realistic

Obvious illustration usually sits outside the labels, which aim at content that could pass as genuine. If a frame could fool someone in a feed, treat it as realistic.

Keep a screenshot

After posting, keep a screenshot of the finished post with its labels and a note of what was paid for. If a brand or platform ever asks, it takes a minute to answer.

FAQ

Questions, answered

Do I have to label AI-generated images?

It depends on the platform, the content and where your audience is. Instagram, Facebook, TikTok and YouTube ask creators to label realistic AI content. In the EU, Article 50 of the AI Act has required disclosure of realistic AI-generated image, audio and video content since 2 August 2026. The US has no blanket rule for every AI image, but the FTC's endorsement rules apply to AI personas. The checker lists the items for your case.

What is Instagram's AI-generated profile label?

A profile-level label Instagram announced on 31 August 2026 for accounts built around a synthetic person. Reported at launch: unlabelled AI profiles that Instagram detects can lose eligibility for recommendations, while profiles that add the label themselves should not see a change in reach.

Is a line in my bio enough?

No. A bio line is a good base layer, but each post still needs the platform's AI label where it exists, and a sponsored post needs an "Ad" label of its own. The UK regulator says each post must stand on its own.

Does an AI influencer need to say a post is an ad?

Yes. Paid posts, gifted products, discounts and affiliate links all need a clear ad label, exactly as for a human creator. The UK ASA counts virtually produced personas as influencers, and the FTC's 2023 Endorsement Guides reach virtual influencers.

What about #poweredbyAI?

In June 2023 the agency Ogilvy proposed #poweredbyAI and a watermark as a voluntary industry standard for AI influencer campaigns. It is not a legal requirement; use it if you like it, alongside the platform's own label.

Is this legal advice, and is my input stored?

It is general information on the rules as we read them in October 2026, not legal advice. Everything runs in your browser and nothing you type is sent anywhere.