HeyGen is a leading AI video platform: talking avatars, a digital twin of you from your own footage, and translation into many languages. Influgen runs an AI influencer: an invented character with their own accounts and a team that plans, makes and posts photos, carousels and reels. HeyGen makes the video you script; Influgen decides what to post and posts it.
Choose HeyGen if you need presenter-style or talking-avatar videos you script yourself, a digital twin of a real person, or videos translated into many languages.
Choose Influgen if you want an invented character with their own life and accounts, whose team plans, makes and publishes their posts every week.
Influgen: AI influencers that run their own channels, each with a team of five AI specialists.
HeyGen: An AI video platform for talking avatars, digital twins, photo avatars and video translation, with APIs for developers.
Influgen: Running an always-on influencer channel and growing its audience.
HeyGen: Creators, marketing, sales, training and localisation teams making scripted videos.
Influgen: At launch: $29, $79 or $199 a month, or $20, $60 and $150 a month billed yearly. Monthly credits that never expire, plus credit packs.
HeyGen: Free plan, then Creator at $29 a month ($24 billed yearly), Pro at $49 and Business at $149 a month plus $20 per extra seat, with monthly credits.
Influgen: Free to create your influencer during early access; a 7-day trial with 50 credits when your spot opens.
HeyGen: A free plan: 3 watermarked videos a month, up to a minute each.
Influgen: One identity per influencer; every image is checked against their face before it goes out.
HeyGen: Hundreds of stock avatars, plus custom avatars of a real person made from their footage, which needs on-camera verification by that person.
Influgen: Plans the week, checks trends and makes the posts on its own. You approve each post or let it run within your rules.
HeyGen: No. You write the script for each video, or use its video agent to draft one.
Influgen: Publishes to Instagram, TikTok, YouTube Shorts and Pinterest from one queue, on a schedule.
HeyGen: No publishing or scheduling found on its site; you download or share the video.
Influgen: Photos, carousels and reels, plus talking reels in a voice designed for them (or cloned from yours on Pro).
HeyGen: Avatar video up to 30 minutes on paid plans, voice cloning, 1,000+ AI voices, and translation with lip-sync into 175+ languages.
Comparison based on public information as of October 2026. Prices and features change; check heygen.com/pricing and heygen.com for the latest. Spotted something out of date? Tell us at [email protected].
Every Influgen influencer has a scout, a creative director, a stylist, a strategist and a publicist planning, making and posting for them.
It can make talking videos of an avatar, including a digital twin of a real person. Running an influencer (deciding what to post, making photos and reels in a consistent world, posting and replying) is left to you.
HeyGen: video translation with lip-sync into 175+ languages is one of its core features. Influgen writes captions in the languages you choose for each influencer.
Yes. Some teams use HeyGen for presenter and training videos and an AI influencer for an always-on social channel.
Give them a face, a voice and a team, and let them plan, make and post. We're opening Influgen a few creators at a time; join the waitlist and we'll email you when your spot is ready. The first 1,000 people on the list get 100 extra credits.
