MakeUGC is an AI video generator for ads: write a script, pick one of its AI actors, put your product in their hand, and export UGC-style videos in many languages. Influgen runs an AI influencer: one invented character with their own accounts and a team that plans, makes and posts photos, carousels and reels, including talking product ads when you ask. MakeUGC makes ad creative you run yourself; Influgen runs a channel.
Choose MakeUGC if you want many UGC-style ad videos with different AI actors, in many languages, to export and run in your own campaigns.
Choose Influgen if you want one consistent character who posts to their own Instagram, TikTok, YouTube Shorts and Pinterest every week, with a team deciding what to make.
Influgen: AI influencers that run their own channels, each with a team of five AI specialists.
MakeUGC: An AI video and image generator for ads: talking AI actors, product-in-hand shots, ad templates and remaking existing ads.
Influgen: Running an always-on influencer channel and growing its audience.
MakeUGC: Creators, brands and teams making UGC-style ad creative.
Influgen: At launch: $29, $79 or $199 a month, or $20, $60 and $150 a month billed yearly. Monthly credits that never expire, plus credit packs.
MakeUGC: Credit subscriptions: $59, $79 and $149 a month, or $29, $39 and $79 a month billed yearly, when we checked, plus enterprise plans.
Influgen: Free to create your influencer during early access; a 7-day trial with 50 credits when your spot opens.
MakeUGC: No free plan; each plan can be tried for $1 and then renews at the plan price.
Influgen: One identity per influencer; every image is checked against their face before it goes out.
MakeUGC: A library of 300 to 1,000+ AI actors depending on plan, plus custom avatars of yourself on the higher plans. Built for many interchangeable actors rather than one persistent person.
Influgen: Plans the week, checks trends and makes the posts on its own. You approve each post or let it run within your rules.
MakeUGC: No. You write or choose the script and format for each video.
Influgen: Publishes to Instagram, TikTok, YouTube Shorts and Pinterest from one queue, on a schedule.
MakeUGC: No publishing or scheduling found on its site; videos are exported (up to 4K on higher plans).
Influgen: On request: her ad manager researches the product, her producer writes a short talking ad set in her life, and you approve the stills and then the video.
MakeUGC: The core of the product: AI actors holding or using your product, ad templates and ad remakes.
Comparison based on public information as of October 2026. Prices and features change; check makeugc.ai/pricing and makeugc.ai for the latest. Spotted something out of date? Tell us at [email protected].
Every Influgen influencer has a scout, a creative director, a stylist, a strategist and a publicist planning, making and posting for them.
Free to create, no card needed. The first 1,000 get 100 extra credits.
It makes ads with AI actors, and each ad can use a different actor. An AI influencer is one persistent character with their own accounts and audience, which is what Influgen runs.
Yes. Paid ad creative from an AI UGC tool and an AI influencer building an organic audience solve different problems. Our guide to AI UGC vs AI influencers explains when each fits.
Influgen's Starter plan is $29 a month or $20 billed yearly; MakeUGC's Starter was $59 a month or $29 billed yearly when we checked. MakeUGC can be tried for $1; Influgen is free to start. They charge for different things: MakeUGC for ad generation credits, Influgen for an influencer whose team also plans and publishes.
Give them a face, a voice and a team, and let them plan, make and post. Try it free for 7 days with 50 credits.
Free to create, no card needed. The first 1,000 get 100 extra credits.
