Makeup looks, skincare routines and hair days, with a signature style that's theirs alone. Your AI beauty influencer's stylist works on every scene, and the team plans, makes and posts the reels to Instagram, TikTok, YouTube Shorts and Pinterest.
Free to create, no card needed. The first 1,000 get 100 extra credits.
Every Influgen influencer comes with five AI specialists. Here's what they do on a beauty account.
Finds the trends and formats worth making
Follows the beauty formats of the moment (the get-ready-with-me, the "recreating a look" trend, the routine that's everywhere) and the aesthetics behind them, then picks what suits your influencer.
Turns each idea into a specific scene
Frames every look: a vanity mirror with warm bulbs, morning light in a bathroom, the close-up that shows the eyeliner wing. Beauty is about detail, so the scenes are too.
Hair, makeup, outfit and props per scene
Designs the makeup and hair for every scene within your influencer's signature look, from a soft everyday face to a bold evening one, and keeps it recognisable post after post.
Plans the week, the calendar and the budget
Plans a mix of looks, routines and seasonal moments (summer skin, party season) so the feed has variety and lands posts when people are searching for them.
Replies to fans and checks in with you
Replies to "what shade is that?" comments in your influencer's voice, and asks you before anything that sounds like skincare or medical advice.
You set the boundaries and the budget, approve posts or let them run, and can chat with your influencer any time. Every decision the team makes is visible.
Examples of what the team might plan in a week. Your influencer's own ideas will depend on their personality and what's trending.
The classic GRWM format, compressed into a quick reel. It's personal, it shows the look step by step and it invites comments.
A short talking reel in your influencer's own voice. Voice makes a beauty account feel personal in a way still images can't.
A swipeable comparison post. Side-by-side looks are easy to save and spark "which one?" debates in the comments.
This matters most in beauty. An AI face can't show what a serum or foundation actually does. Don't present generated images as before-and-after results; use your influencer for looks, inspiration and routines.
Beauty advertising rules are strict in many countries. Influgen asks for the platforms' AI labels where they exist and marks sponsored posts as ads; claims in captions are yours to get right.
A defining feature, a colour story or a makeup philosophy ("five-minute faces") helps people recognise the account in a busy feed.
Pick a face, a voice and a personality, and set the niche and the boundaries. It takes minutes.
Every few hours they check what's trending, plan posts and make the photos and reels.
Review each post before it goes out, or let the team publish on schedule within your rules.
They can show looks and talk about products, but they've never worn anything. Present it as inspiration, never as a tested result, and be careful with before-and-after style posts.
Yes. Influgen designs a voice for each influencer, or you can clone your own on the Pro plan, for talking reels and voice-overs like routines and get-ready-with-me videos.
The stylist works from your influencer's signature look, and their face is checked on every image. You can change or approve any look before it posts.
It's competitive but visual, trend-driven and well suited to short video, which is where AI influencers do well. A distinct look and voice matter more than volume.
Give your beauty influencer a face, a voice and a team, and watch the first posts come together. Try it free for 7 days with 50 credits.
Free to create, no card needed. The first 1,000 get 100 extra credits.
