Shape your influencer's personality and rules
Edit who your influencer is: bio, tone, traits, how they talk and what they never say. Where each setting lives on the web and phone, and what you can't change after creating them (the face).
Updated October 30, 20263 min read
What the Persona is
Your influencer's Persona is who they are: their story, tone and how they talk. You set it when you create them and can change it any time. Their team reads it when they plan posts, write captions and chat with you.
Edit it
- Open your influencer's page and choose Persona.
- Press Edit persona.
- Change what you need. On the web, press Save profile or Save personality, then Done editing. On your phone, press Save persona.
The fields
- Core identity: Name, Niche, Occupation, Location, Birthday (18 or older) and Bio / background. Use the bio for where they come from and what drives them.
- Voice and interests: Visual direction, Interests and Hobbies. Separate several with commas.
- Personality and tone: Tone (Casual, Professional, Witty, Inspirational or Edgy), Bio style, Hashtag strategy, Personality traits (12 to pick from, such as playful, grounded or warm), Expressiveness (calm to lively), Confidence (gentle to bold) and emoji. On the web the emoji switch is Emoji accent.
With the Characterful, Icon or Creature vibe, creating an influencer also offers a Signature bit: a Catchphrase and a repeating series. Edit or pause the series later under Trends.
How they talk
Below the fields, How she talks (or "he" or "they") holds how your influencer writes to you in chat. Press Edit to change:
- Attitude, Texting style and With you.
- Things they say, Loves, Can't stand, their takes and Lately.
- How they react to praise, criticism, boring requests, pressure and being ignored.
- Never says: words and phrases that would sound fake coming from them.
For a bigger shift, write a direction such as "more playful" under Change her voice and press Rewrite (on your phone, Rewrite her voice). You see the new version beside the current one, and nothing changes until you press Keep this.
This is about words. For how your influencer sounds in videos, see Give your influencer a voice. For caption language, see Use Influgen in your language.
Rules for messages
On the web only, open Autopilot, press Edit details and find DM responder. List topics in Banned topics, separated by commas, and press Save DM responder. A direct message that mentions one isn't answered automatically, and a reply that mentions one isn't sent.
When changes take effect
Your influencer's team picks up saved changes at its next check-in. Posts already drawn keep how they were written. To change one, see Ask for a change, a redo or a new post.
What you can't change
The face. It is set when you create your influencer, and there is no button to swap it. Look shows the Reference faces, the Continuity sheet, Hair, Eyes, Age and Body type to read only.
Note: For a different face, create a new influencer. See Add more influencers and switch between them. If pictures drift from the face, see My pictures don't look like my influencer.
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Related articles
- What Influgen does and how it worksInflugen gives you an AI influencer with a small team that plans, draws and schedules posts while you stay in charge of what goes out.
- Create your first influencerPick a look, choose a face, then give your influencer a story and a personality. It takes a few minutes, on the web or on your phone.
- Your free trial and account activationYour free trial lasts 7 days and starts when your spot opens. No card is needed. Here is what happens before, during and after it.
- Meet your influencer's teamEvery influencer has a team that finds trends, writes ideas, plans shoots, styles, checks and messages. See who does what, and where you can see them at work.
Still need a hand?
Email [email protected] and we'll get back to you. Once you have an account you can open tickets from here, attach screenshots and follow the answers.