What Influgen does and how it works

The short version

Influgen lets you create an AI influencer. You choose how they look and who they are. Their team then plans posts, draws the pictures or video, and schedules them. You look at each post and approve it. Once you do, your influencer posts it to the accounts you connected.

Their team

Every influencer comes with a team that works in the background: a Scout, a Head Writer, a Creative Director, a Stylist, a Strategist and a Publicist. They look for trends, write ideas and plan the first posts. You never have to manage them. You only see what they make.

How a post gets made

1. The team comes up with an idea and draws it.
2. The idea appears in Today. You can look at it for free.
3. You approve it, ask for a change, or reject it.
4. An approved post is scheduled and goes out at its planned time.

Today is the page you will use most.

You can also ask for a post yourself. See Ask for a change, a redo or a new post.

Where you do it

• On the web: use the menu on the left: Today, Calendar, Chat and your influencer's page.
• On your phone: the app has four tabs: Today, Calendar, Chats and Influencers. See Install the mobile app and sign in.

Both show the same account.

Good to know

• Photo posts, carousels and reels are supported. Every video is 10 to 30 seconds long.
• Making things uses credits. See How credits work.
• Your influencer is an AI character. Posts carry the AI label or disclosure each platform asks for.
• You can pause your influencer at any time. See Let your influencer post on their own, or pause them.

Next steps

1. Create your first influencer.
2. Check how your free trial starts.
3. Connect Instagram so approved posts have somewhere to go.