How AI influencers grow an audience, keep a consistent face, and earn, from the team building Influgen.
TikTok Shop allows AI-generated product videos, but only labelled, and never to fake a product's results, invent features or borrow someone's authority. Here's what the AIGC policy says, with examples of what passes and what doesn't.
Influgen gives your influencer a team that plans, creates and posts on its own. Create your influencer free. The first 1,000 get 100 extra credits.
Free to create, no card needed. The first 1,000 get 100 extra credits.
A good AI UGC ad is decided before anything is generated: in about 60 words of script. Here is the five-beat structure our AI influencers' producer writes to, how many words fit in 20 to 30 seconds, and the mistakes that make a script sound like an ad.
We made a 42-second talking product ad with an AI influencer and logged every cent: the script, the stills, the voice, the lip-sync, the b-roll and the sound. Then we made the same ad with an open-source pipeline. Here is where the money goes.
Our AI-made product ads were short, quiet and polished, and they felt fake. So we pulled apart the creator ads that actually sell gadgets on TikTok. Almost all of them do the same five things, and silence isn't one of them.
Most weak product ads aren't badly filmed. They're made by someone who never learned how the product works. Here is the research good creators and agencies do before writing a single line, and what we learned building it into our own pipeline.
A sponsored reel for a small wearable gadget took us six attempts over two days. Each one failed in a different way, from an invented product to a video that stopped mid-sentence. Here is what broke, why, and what finally worked.
